Apple: Entry 2

When Apple continued to grow, it became clear that Steve was incapable of controlling the company. Instead of having the instincts of an adult, he had those of an adolescent. He continued to work, though. After seeing a prototype of a mouse and desktop icons during a visit to Xerox PARC, a research center in Palo Alto, Jobs walked away convinced that all computers would one day operate on such a model. He couldn’t get top management at Apple to get on the same page as him so he simply hijacked a team working on another project and they worked in a hidden building. The team worked hard but Jobs wasn’t exactly appreciative. Sometimes the group would work on something all night just to come in the next day and hear Steve tell them it sucked. He became well known for his ability to humiliate others. However, he had a goal in mind and he wouldn’t stop until he reached it. He wanted a Macintosh built and he wanted it to be the coolest machine possible. The Mac was launched in 1984 and the world saw Jobs as the showman. The computer was a huge success and sold more than a million units, transforming the computer industry. Steve increasingly became unable to control the company he had created though. He recruited the CEO of Pepsi, John Sculley, to lend a hand but he had a problem sharing power with him. The nasty edge to his controlling personality wasn’t necessary and it hindered him more than it helped him. However, at times it was a good thing. Polite leaders who take care to avoid hurting others are generally not as effective at forcing change. Many of the people he drove the hardest and abused most will confess that in the end, he did get them to do things they never thought possible. (Steve Jobs: by Walter Isaacson) But, Sculley was apparently the more experienced executive and the two men clashed constantly. Jobs had power issues.  Apple was forced to choose between a rebel hot head and an experienced adult and Jobs was tossed overboard when he was 30.

Sources: The Steve Jobs Nobody Know, by Jeff Goodell, Steve Jobs: by Walter Isaacson

http://gizmodo.com/5867409/a-very-rare-video-of-steve-jobs-telling-the-history-of-apple